Hi 👋 I’m Adil.

Welcome to my corner of the internet.

Who am I?

I think of myself as a tool builder. But ask around, and people tend to know me for a few things:

• Private Investor — I buy and run profitable UK hotel businesses.
• The Funnel Guy — I help information-product businesses win more customers and get them to spend more. More buyers, bigger carts, longer loyalty.
• Builder of Hustlefree — my own marketing funnel software. It plugs into the big CRMs and doesn’t break when they change.
• Co-author of the 48-Hour Book Method — written with Vasco Duarte, under my pen name Ed Evan Rich.

You won’t find me on social much. I’m usually building something, working a deal, or recharging. Right now my attention’s on:

• Building in public — I love open source. I use AI agents to build self-hosted replacements for the SaaS everyone rents for everything.
• Training my double — an AI agent learning to be me online.
• Read more on the Now page.

What’s this site for?

• Acquisition deals — if you’ve got one, talk to me.
• Essays — thinking out loud on hard, sometimes touchy topics. Writing is how I work out what I actually believe.
• AI experiments — sharpening every corner of my life and work.
• Tools and apps, built in the open.
• Tutorials, trainings, and SOPs.

One more thing.

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